Abstract: This paper explores the relationship between sales standards compliance and performance in the electrical industry, specifically focusing on motor marketing strategies. In an increasingly competitive market, electrical companies must not only adhere to regulatory standards but also ensure that their marketing strategies effectively contribute to sales performance. This study investigates the impact of compliance with established sales standards on motor marketing efforts and evaluates its subsequent effect on sales results. Through a combination of qualitative and quantitative methods, including surveys and performance data analysis from multiple electrical companies, the research identifies key compliance factors that influence marketing success. The findings highlight the importance of aligning marketing strategies with industry regulations to enhance customer trust, optimize sales processes, and improve overall performance. By examining various motor marketing tactics, this study offers practical recommendations for electrical companies to refine their strategies while maintaining compliance with sales standards. The results also provide insights into the broader implications of regulatory adherence for long-term business sustainability.
Keywords: Sales standards; compliance, motor marketing strategies, electrical industry, sales performance.
Title: Assessing the Relationship between Sales Standards Compliance and Performance in the Electrical Industry: A Study on Motor Marketing Strategies
Author: Wang Jian, Joe-el S. Marcelo
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 13, Issue 1, January 2025 - March 2025
Page No: 183-190
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-February-2025
