Abstract: The portrayals of women and men on television programs are commonly patriarchal. Television emphasizes on patriarchal values in families through its content. This portrayal adversely affects the opinion on gender roles in families. Television viewers who spend more hours in front of television might support and accept the gender roles portrayed on television. This study attempts to find if amount of television viewing influences the attitude towards gender roles in families among homemakers.
Keywords: attitudes, gender roles, families, television viewers, homemakers.
Title: Attitudes on Gender Roles in Families: A Study on Television Viewers
Author: Dr. Beulah Rachel Rajarathnamani
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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