Abstract: Perception of service quality among the bank customers serve as the study setting. This study is about the conceptualization of the service quality with its dimensions in the banking sector. . Research has shown that high service quality contributes significantly to profitability and productivity. This paper provides the information about the developing strategies to be used by the managers to improve the service quality in the banks.The objectives of this study were to investigate the service quality expectations of banking customers, examine whether the quality dimensions included in the SERVQUAL model apply in an international environment, search for any additional dimensions that should be included in the service quality construct, and measure the level of importance of each specific dimension for the customers of the bank. The cue to deliver the best quality of service is to encourage loyalty is perhaps of particular importance in the service sector where it is often argued that customer attraction costs are significantly higher than retention costs. . The study highlights implications for marketers in banking industry for improvement in delivery of service quality.
Keywords: Banking Sector, bank customers, service quality, banking industry.
Title: AWARNESS ABOUT SERVICE QUALITY AMONG CUSTOMERS IN BANKING SECTOR
Author: VIDYA SAROJ, SIRANJEEVI SIVAKUMAR
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
