Abstract: The main objective of this is to determine the bank selection criteria used by the graduate students in choosing a bank. The expected results shall serve as input to the bank authorities of the different banks operating in Zambales, Philippines. This study used the descriptive research design with the questionnaire as the main instrument in gathering data. The sampling technique used was the purposive and convenience sampling technique. The respondents’ attitude on the bank selection criteria are as follows: they “Strongly Agree” in terms of services, marketing, attractiveness, price and proximity. “Agree” in terms of recommendation. After the analysis of data gathered the following recommendations are given. Bank may have continuous improvement of service and products necessary to stay in the competition especially the rural banks which compete with the national and commercial banks; and may consider the utilization of technology and the social media in marketing their products and services to increase their reach to possible clienteles. Bank operators have to consider immediately sending technician to fix malfunctioning ATM; may educate the people by giving awareness programs in learning how to save then bank; may improve better the ambiance of the bank and provide parking space for the vehicles of clients; and may reconsider the reduction in amount as required in opening an account and maintaining the account so as to invite more depositors with minimal income. Bank employees may shorten the waiting time by effectively and efficiently accomplishing every transaction.
Keywords: bank selection criteria, banking sector.
Title: Bank Selection Criteria by the Students: Input to the Banking Sector of the Philippines
Author: Dennis B. Alferos, Engr. Jerry S. Cristobal
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
