Abstract: This research was carried out to find out the best practices for dealing with customer complaints in Dasmarinas City's quick-service restaurants. The researchers of this study used the Purposive Sampling Technique to perform a descriptive survey among twenty QSR customers and ten QSR managers to learn about their insights founded on their own customer complaint experiences. Through data gathering, this study was able to find out that the demographic profile of customers affects the way they address their concerns to a QSR manager. Conversely, the demographic profile of the QSR managers affects the way they address the concerns of their customers. Most especially, their experiences from their educational attainments, given that the majority reached the college level, up to their working attainments where the majority are employees, make up the behaviors they have in a QSR. This study obtained information such as recommendations from all respondents about the best practices in managing customer complaints in QSRs, which whoever needs to know, may utilize for their own good such as students, researchers, and businesses.
Keywords: customer complaint management, customer satisfaction, food industry, quick service restaurant, QSR.
Title: Best Practices in Managing Customers Complaints in Selected Quick Service Restaurants in Dasmariñas City
Author: Maricris R. Ayate, Jhen Dela Cruz, Laney Valerie V. Buquid, Mae Casiles
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 48-57
Research Publish Journals
Website: www.researchpublish.com
Published date: 28-June-2022
