Abstract: To construct a conceptual framework for the improvement of branding method from the point of view of a Western firm coming into a market in a developing economy. A giant literature overview brings collectively studies streams, marketplace entry and branding method, with precise reference to corporate branding versus product branding. The preference of branding approach is determined in the conditions under take a look at by 5 antecedent elements and three moderating variables, which might be expressed as a visible version and eight propositions. In a rapidly growing world, this framework and the literature evaluation from which it's far derived offer applicable marketing intelligence to planners of branding strategies for worldwide markets.
Keywords: Corporate branding, Emerging markets, Market Entry, MNC.
Title: Branding Variations in Emerging Market
Author: Shradha Jaiswal, Sinoy Sajeev
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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