Abstract: The study gives review of the concepts of broadcast media, type of community media and their roles, the media and the rural community. The research reveals the work which are relevant and findings were explained in relation to research questions, that is language barrier which is being used in dissemination of information. Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause. However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities. The study tends to ascertain whether the rural community is given more media coverage compare to urban centre as in the case of Paramount FM and Mawuko village in Abeokuta, Ogun State. The study however suggests that, there should be reduction in using English language in dissemination of information which will be communicated to the rural communities. Journalists should visit the rural community. The broadcasting media house should create more time for enough educative programmes.
Keywords: Broadcasting, Media, Rural Community
Title: BROADCASTING MEDIA AS A MEANS OF REACHING RURAL COMMUNITY
Author: Abati Mobolaji, Ogunsiji Michael
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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