Abstract: Entrepreneurship is one way that can be used to solve unemployment problems in a country. The Faculty of Economics and Business, Udayana University (FEB UNUD) has also done its best to adjust the curriculum and learning process to support entrepreneurial activities. However, raising an interest in entrepreneurship is not an easy job. This is evident from the low interest of students to try entrepreneurship. The purpose of writing this article is to find out how the impact of Entrepreneurial Motivation and Opportunity Recognition has on interest in entrepreneurship which is moderated by leadership commitment at the Faculty of Economics and Business, Udayana University. The research was conducted on 115 (one hundred and fifteen) students who had taken entrepreneurship education using the Moderate Regression Analysis (MRA) analysis technique with the PLS approach. The results of the study show that entrepreneurial motivation and opportunity recognition have a significant positive effect on the interest in entrepreneurship. Leadership commitment is able to strengthen the effect of entrepreneurial motivation on entrepreneurial intentions, but is unable to significantly strengthen the influence of opportunity recognition on entrepreneurial intentions. The results of this study can be used as a policy basis for creating programs to increase intentions in entrepreneurship for students. Increased motivation and recognition of business opportunities encourage students to have entrepreneurial intentions especially supported by leadership commitment.
Keywords: Motivation; Opportunity Recognition; Commitment; Intention.
Title: BUILDING STUDENT ENTREPRENEURIAL INTENTION
Author: I Nyoman Nurcaya, Ni Ketut Seminari
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 2, October 2023 - March 2024
Page No: 84-92
Research Publish Journals
Website: www.researchpublish.com
Published Date: 14-November-2023
