Abstract: Taal Volcano suddenly erupted last January 12, 2020, affecting different industries around the area of the eruption. These unforeseen scenarios have an adverse effect on restaurants located in Tagaytay City. The researchers aim to know the challenges that the restaurants encountered and what coping strategies they did to cope with the damages and losses that the Taal volcano eruption bring. The study is a qualitative type of research and used a snowball sampling technique to gather information about the study. The researchers interviewed 5 participants. The results of the study reveal that businesses lost a lot of income and some restaurants reduced their employees to cope with this, restaurants adapted to the situation and move forward to make strategies that would help them to recover the damages or losses. Online selling and deliveries became their call back to recover from the damages that the eruption brought.
Keywords: Taal Volcano, Volcano Eruption, Natural Disaster, Restaurants, Tagaytay City, Coping Strategies, Research.
Title: CHALLENGES AND COPING STRATEGIES OF SELECTED RESTAURANTS AFFECTED BY THE TAAL VOLCANO ERUPTION
Author: Johnmarc Robin B. Sarno, Marifer W. Velasco, Mario Luis Jamoralin
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 1, April 2022 - September 2022
Page No: 56-64
Research Publish Journals
Website: www.researchpublish.com
Published date: 21-April-2022
