Abstract: Purpose is to study the stereotypical projection of Goan women by Bollywood over the decades. Women of Goan origin have in the past till date found space in Hindi Cinema right from 'Julie' in the seventies to 'Finding Fanny' in 2014. The Study attempts to see whether the Goan woman is more in line with 'Commodified Bodies' or much beyond it.
Objectives: (1) to understand the concept of Commodified Bodies in the context of Bollywood in general and Goan women in particular. (2) To understand the Goan perspective in this regard.
Design/methodology/approach: Apart from a review of secondary data, a survey of the local community is undertaken to get an insight of their perception of the same. Simple Percentage Method, with Bar Chart Analysis is undertaken.
Respondents: 30 respondents were picked up at random (Convenience Sampling was adopted).
Research limitations: The survey was restricted to the city of Panjim and the suburbs and as such the findings cannot be generalized.
Findings: Adult Goans and Teenage Goans differ in their views w.r.t commodifying the body. What was once viewed as objectification of the body by one set of generation seems to have more acceptances by the younger generation. Although, adult women and teenaged girls are comparatively not comfortable as their counterparts with the commodification of Goan women by Bollywood.
Originality/value: This study attempts to fill the gap of a very under-researched area namely Goan woman projected in Bollywood Cinema.
Keywords: Goan women projected in Bollywood Cinema, Commodified Bodies.
Title: Commodified Bodies- A Study of Portrayal of Goan Women by Bollywood
Author: Smitha Bhandare Kamat
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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