Abstract: First time voter is one important factor that can not be ignore by many political parties in earning votes for the next General Election 2014. It is estimated that there will be 22 millions voters who will have suffrage as their first in this 2014 election (Kompas, 29th January, 2013)1. Therefore for many political parties they should look to this early voters beside for the basis to win the election, it also important to form cadres for the existence of their parties in future time. Reseach site is in Malang city. This research was using qualitative method, data collection method by interview, and informant selection by purposive sampling technique followed by snowball sampling. Data analysis by using an approarch of Miles & Huberman theory (1992)2. Data validity by using triangulation and peer debriefing (Creswell, 2010)3. The result of this research is the winning strategy of three political parties (PAN, PDI-P, PKS) very depending on the policy and party line from central board. Communication pattern that they do were rely on party cadre in various level of party board to gain the first time voter. An individual figure is highly affecting its party image and mass media is recognize as a tool that every party agree to use for party introduction and party image. For Malang city, parties strategies in attract first time voters are vary, starting from cultural, religious, and multi level marketing approaches, that is one person influence some of his or her closest friends.
Keywords: Communication Pattern, Political Strategies, First Time Voters.
Title: Communication Pattern And Politic Strategy Of Political Parties To Attract The First Time Voter On General Election 2014
Author: Dody Setyawan, Akhirul Aminulloh
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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