Abstract: The trend in the last five years in the Sugar companies in Western Kenya is worrying with some sugar companies being put under receivership and others are non-operational. Studies on how community corporate social responsibility contributes to organizational performance revealed both positive and negative results. Previous studies have not conclusively addressed community corporate social responsibility and organizational performance. The study therefore analyzed the effect of community focused corporate social responsibility practices on organizational performance of selected sugar companies in Western Kenya. The study was anchored on stakeholder theory. The study employed a mixed research design. The study was conducted in Nzoia, South Nyanza, Busia, Kabras and Butali sugar companies in Western Kenya. Researcher used Yamane formula to calculate the sample size. The target population was 1200 and sampled 300 respondents. The study employed purposive and stratified random sampling. The study utilized primary data which was collected using self-administered structured questionnaire and interview guides. Reliability was tested using pilot study which was done using 30 respondents and the results yielded Cronbach Alpha coefficient of 0.8. Validity was established using university expert analysis and content validity index. The data was analyzed using both descriptive and inferential statistics. The correlation results indicated that community focused corporate social responsibility practices had significant effect on organizational performance (r=0.744, p=0.000). The study concluded that community focused corporate social practices affected performance of selected sugar companies in Western Kenya. The study recommends that sugar companies in Kenya be actively engaged in community focused CSR practices in order to promote good relations with the local communities. Organizations participation in social responsibility can be in areas of environmental conservation, stakeholders’ participation and sports. This will help the organization improve their performance.
Keywords: Community Focused Corporate Social Responsibility Practices, Organizational Performance, Selected Sugar Companies in Western Kenya.
Title: COMMUNITY FOCUSED CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ORGANIZATIONAL PERFORMANCE OF SELECTED SUGAR COMPANIES IN WESTERN KENYA
Author: Elizabeth Anindo Mwanza, Dr. Patrick. B. Ojera, Dr. Ayub Shitseswa
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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