Abstract: The real estate market in Hebei Province has undergone significant transformations with the advent of digital marketing strategies. This study conducts a comparative analysis of traditional and modern marketing approaches employed by real estate companies to assess their effectiveness in attracting customers and driving sales. Traditional marketing strategies, including print media, billboards, and television advertisements, have long been the foundation of the industry. However, with the rise of digital technologies, modern marketing techniques such as social media advertising, influencer partnerships, content marketing, and virtual tours have gained prominence. This study employs a mixed-method approach, combining quantitative analysis of marketing performance indicators with qualitative insights from industry professionals and consumers. Data will be collected through surveys, interviews, and case studies of real estate companies operating in Hebei Province. The findings aim to provide a comprehensive understanding of the advantages and limitations of each approach, helping businesses optimize their marketing investments. The study also explores consumer preferences and engagement levels with different marketing strategies. The results will offer valuable insights for real estate developers and marketers in making data-driven decisions to enhance market competitiveness and customer reach.
Keywords: Real estate marketing, traditional marketing, digital marketing, consumer engagement, Hebei Province.
Title: Comparative Analysis of Traditional vs. Modern Marketing Approaches in Hebei's Real Estate Sector
Author: Pan Zheng, Anthony Vance B. Culaton
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 13, Issue 1, January 2025 - March 2025
Page No: 238-246
Research Publish Journals
Website: www.researchpublish.com
Published Date: 17-March-2025
