Abstract: Retailing in Republic of India is gaining attention like never before. Organized retailing is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are giving newer service dimensions to make distinctive searching expertise for patrons. Shopping for food and grocery merchandise has witnessed a revolution in Indian retail market with the conspicuous changes within the client shopping for behaviour driven by robust financial gain growth, changing life styles and favorable demographic patterns. Most of the food and grocery merchandise reach the shoppers through Neighborhood kirana stores that are unorganized. Dynamic trends in consumption patterns, food and eating habits of consumers have contributed immensely to the growth and development of 'Western' format typologies such as super markets, convenience stores, discount stores and hyper markets. This article aimed to explore and examine the foregone conclusion of major constructs (i.e., shopper attributes, store attributes, information sources and situational factors) on retail format choice behaviour in food and grocery merchandising from the planned model supported the identification of analysis gaps. The hypothesized relationships among the major constructs were examined. The study has unconcealed numerous path breaking findings that auger well for the voluminous growth and even development of retail formats in food& grocery merchandising in Republic of India. The study has intricately mentioned and regarded numerous educational and social control implications for food and grocery retail trade.
Keywords: shopper attributes, store attributes, situational factors, format choice behavior.
Title: CONCEPTUAL MODEL FIT FOR CONSUMERS' RETAIL FORMAT CHOICE IN FOOD & GROCERY RETAILING
Author: Dr. A.M.A. JENITA
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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