Abstract: This paper proposes a conceptual solution to help underprivileged children aged from 4 to 12 years old in primary education that come from low-income families and rural areas to have access to quality education through a virtual learning platform. Virtual Learning Hub System (VLHS) is a digital platform which provides a digital platform for teachers to perform teaching and learning activities with underprivileged children without having to share an actual physical classroom. This business model also focuses on providing multiple opportunities to customer segments that includes underprivileged children, teachers and third-party tuition services. It is also in line with Sustainable Development (SDG) Goal 4 that aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Factors such as financial instability and geographical boundaries are one of the few reasons why these children do not have the opportunity to learn. This paper offers validated conceptual Malaysian University-of-the-Future (UotF) business model with focus on community engagement programmes in Malaysia. The value proposition of the conceptual business model is to enhance the wellbeing of Malaysian children through humanising digital education activities and harnessing the digital capability. The design and system thinking approach has been adapted in this paper to address the wellbeing issues of B40 children in Malaysia through understanding their needs, and then followed by building conceptual business models using modelling tools such as Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting literature review and interviews for understanding the needs, challenges and key problems; formulating and ideating initial business model options in solving the problems; and validation of the initial business model by interviewing the various customer segments.
Keywords: Wellbeing, Access to education, Community engagement, Underprivileged children, SDG 4, Rural areas, Digital learning platform, Business Model, UotF.
Title: Conceptual University-of-the-Future Business Model: Community Engagement in Enhancing the Well-being of B40 Children through Balanced Education and Virtual Learning Platform
Author: Tuan Ahmad Bazzli Bin Tuah Abdullah, Muhammad Amir Izzat Bin Mohd Unzir, Ashraf Danial Bin Muhammad Lutfy, Abdul Rahman Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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