Abstract: To assess the Conner Public Market: Status of Operation and Prospects, descriptive survey method was used. The study described the profile of the respondents in terms of age, sex, civil status, religion, highest educational attainment, type of business ownership, kind of business and length of occupancy. It also described the status of Conner Public Market along manpower, structure, policies, revenue generated, number of stall, size of stall and determine the assessment of respondents in terms of aspect of operation as to marketing, technical and socio-economic contribution and identify the problems encountered and recommendations to enhance the operation of Conner Public Market. The study made use of a questionnaire which consisted of four parts. Findings revealed that the respondents were adult, female, married, Roman catholic, high school graduate, managed a sole proprietorship and engaged in fish, meat, fruit and vegetables. The status of Conner Public Market revealed that there were sufficient manpower, functional organizational structure, absence of policies, no budget allotment, generated an estimated revenue of 504,000.00 from 2018-2020 and there were forty (40) total stalls which were not spacious. The marketing and the socio economic aspects were found positive while the technical aspect was negative. It was concluded that there were problems, issues and concerns in the operation of Conner Public Market particularly in the absence of policies, no budget allotment and not spacious stalls. However, though the technical aspect of operation turned out to be its weakness, the market is able to provide and offer for customer satisfaction.
Keywords: business and management, market, status of operation, socio-economic conditions.
Title: Conner Public Market: Status of Operation and Prospects
Author: Dr. Randy A. Cabilatazan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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