Abstract: In the present study an attempt has been made to examine the behavior impact of cashless transaction of electronic goods prediction based on consumer behaviour at Shimla district. In this study have been included 110 consumers they purchase product of electronic goods and made payment by cashless mode. The primary data was collected from the respondents with questionnaire was given to 110 consumers in Shimla district. The popularity of electronic device among youth has ensured that they possess a high interest in newer and trendier gadgets after the revaluation of internet and varies online website the public mostly prefer online shopping and payment made by cashless mode due to offered product by different sites at low price. At the continuation of demonetization process the cashless transaction activities are implementation impact the significance change in the behaviour of consumer. Now various wedsite product in the context of the above, this study makes an attempt to analyze and find out how the cashless transaction effect out how behaviour at the purchase of electronic product. The objective of study related to examine the various factors of consumer for cashless electronic purchase and identify the mode of payment including risk and prospective of cashless mode.
Keywords: electronic goods prediction, electronic product, cashless transaction, payment including risk.
Title: CONSUMER BEHAVIOR FOR CASHLESS TRANSACTIONS IN THE PURCHASE OF ELECTRONIC GOODS IN H.P – A STUDY OF SHIMLA DISTRICT
Author: Professor Kumari Poonama
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
