Abstract: Indian Retail sector developed as one of the largest retail market in the universe, it also contributes employment opportunity and revenue generation. By 2015, the total retail market size estimated to be around US$ 600 billion, retail sector expected to grow to US$ 1.3 trillion by 2020, registering a CAGR of 9.7% 2000-2020. Organized retailing was not so successful in India; it was only 8% growth till 2015, during the financial year 2009 -2013 achieved growth of 19-20%. India ranked second most effective market for the investors; new policy introduced by the Government of India in foreign direct investment policy in retail industry will boost up the Organic retail market. This research paper provides you consumer preference on Organic retailers and their products.
Keywords: Universe, revenue generation, CAGR (Compound Annual Growth Rate), Investors, Foreign direct investment.
Title: Consumer Preferences on Organized Retailing with Special Reference to Chennai City
Author: Dr. A. IRIN SUTHA, Mr. J.SOLOMON THANGADURAI
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
