Abstract: Consumers buy a variety of items from online stores. Online shopping is the biggest part of customer attraction as well as customer satisfaction. In the online shopping has experience an explosive growth due to the fact that it represent economic and convenient approach to purchasing in comparison to traditional shopping. The online shopping culture rapidly changes with the onset of COVID-19 pandemic. The global crisis of COVID-19 pandemic has started to desolate the world economy and healthcare, igniting much fear, panic, and uncertainty among billions of people. As lockdown being implemented in many places, panic buying has emerged as corona virus outbreak. People can purchase anything from companies that provide their product online, i.e. Books, clothing, household appliances, toys and health insurance are some of the hundreds of product that consumer can buy from an online store. The market is flooded with seemingly very little difference between one another, which are often not even perceptible to consumers. Online shopping was not very popular here. Most of the people used to adopt the traditional method of shopping. But now the number of online shoppers has increased. There are many reasons for the popularity of online shopping in Ghumarwin Block. Such as people started using smart-phones more and buying all those products online which they can’t buy at local stores. But nowadays people are buying products online because of Corona Virus and the imposition of Lock-down. It is in this regard, a fundamental understanding of factors causing satisfaction in online shopping has attained greater importance.
Keywords: Consumers buy, Online shopping, COVID-19 pandemic, global crisis.
Title: CONSUMER SATISFACTION LEVEL DURING COVID-19 PANDEMIC FOR ONLINE SHOPPING: A CASE STUDY OF GHUMARWIN BLOCK (HIMACHAL PRADESH)
Author: Dr. Rajni Devi, Assistant Prof. Kumari Poonama, Pooja Devi, Shilpa Katna, Arti Devi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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