Abstract: This study offers an insight as to how consumers view food personalization. It seeks to analyze customer perceptions about food personalization and determine how the pandemic has influenced consumers' specific requests. The perception of 17 participants may be utilized as a resource not just for promoting information about the rising concept of food personalization but also for company owners who wish to evaluate food personalization as a market strategy during and after a pandemic. It raises awareness among all individuals whether there is a need to determine if this growing idea is practical during the pandemic, primarily due to the rising need for healthier food options. The researchers then used online interviews to understand the diverse perspectives of the participants in order to know the consumers' perceptions of food personalization in this time of the pandemic. The data suggest that people have a wide range of preferences and desires. The study discovered that food personalization is beneficial and has evolved into a meal that may improve one's everyday routine. As this notion spread throughout social media, this meal became more prevalent among individuals and became more accessible. This sort of meal plan is great to try for anyone who wants to try something new during this pandemic.
Keywords: consumers, COVID-19, food personalization, pandemic, perception.
Title: Consumers’ Perception Towards Food Personalization During the COVID-19 Pandemic
Author: Adamos, Kyla Kathryn D., Fabellon, Chiara Marie G., Fabricante, Michelle Anne L., Jamoralin, Mario Luis
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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