Abstract: Consumers play a vital role in the functioning of the economy. Consumer education is important in empowering the consumers to protect them from exploitations of unscrupulous traders. This study on consumers’ rights awareness was conducted employing descriptive-differential research, random sampling of 910 household heads as respondents, using guide questionnaire during interview, and employing percentage, mean and one-way analysis of variance in data analysis. Results revealed that the consumers were aware of their consumers’ rights and that the level of consumers’ awareness among the municipalities did not differ, however, only few were aware of consumer laws like RA7394 or the Consumer Act of the Philippines because few had access to information. Consumers experienced exploitation or malpractices from the traders and were reluctant to report to proper authorities.
Keywords: consumers, consumers’ rights awareness, RA 7394
Title: Consumers’ Rights Awareness: the Case of Household Heads in Davao Occidental, Philippines
Author: Grace D. Buencillo, Erlinda M. Palacio
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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