Abstract: Corporate communications, also known as Public Relations, (PR), has over the years grown into a progressively significant utility in business organisations. This article presents results of empirical study conducted on six Namibian business organisations. The paper used both qualitative and quantitative methods in data collection. The main aim of the study was to determine the roles of public relations officials and the overall impact of corporate communications on the overall strategic planning process of an organisation.
Keywords: Corporate communication, Education, Public relation, Business organisation and Strategic function.
Title: Corporate Communications as a Strategic Function in State Owned Enterprises: A case study of Namibia Tourism Board (NTB)
Author: Sitali Brian Lwendo, Viola Karungu Unengu, F. Kandjeo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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