Abstract: The Corporate Social Responsibility (CSR) is not a new concept in India. Ever since the inception, corporates like Bharat Petroleum, Birla Group, Hindustan Unilever, Indian Oil, and Tata Group and ITC to name a few are involved in serving the community. Through donations and charity events, many other organisations have also been doing their part for the society. On the other hand, the CSR programmes of corporations like GlaxoSmithKline and a few others focus on the health aspect of the community. They set up health camps in tribal villages which offer medical check-ups and treatment and undertake health awareness programmes. Corporate social responsibility has gained tremendous momentum in today’s economic and social environment. The traditional approach of corporates that ‘the business of business is to do businesses has changed and now business goals are inseparable from the societies and environment within which business operate. Whilst short-term economic gain can be pursued through traditional approach, the failure to align the business goals with social and environmental factors will make those businesses unsustainable in the long term. Corporate Social Responsibility (CSR) can be understood as a management concept and a process that integrates social and environmental concerns in business operations and a company’s interactions with the full range of its stakeholders. Due to the world becoming a global village, companies are encouraged to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment and anti-corruption.
Keywords: Corporate Social Responsibility (CSR), Health Awareness Programmes.
Title: Corporate Social Responsibility in the Companies Act, 2013 -A Boon for Scientific Research
Author: Himanshu Arora
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
