Abstract: For firms to succeed in a competitive global environment, they need good strategies. Organizations requires to have strategies that will enable them gain the competitive edge in order to outperform their competitors and be able to cope with the needs of the environment they are subjected to. The increase of telecommunication firms in Kenya has resulted to stiff competition. These firms seek to fully exploit the opportunities open to them so as to enjoy competitive advantage. The study focused on how cost leadership strategy influences the performance of mobile payment services in Kenya. This study employed a descriptive survey design. The target population was 135 respondents. A census method was used to select the respondents. The data collection tool was questionnaire. Data was quantitatively analysed using descriptive statistics. The strategy on cost leadership was found to have a positive and significant influence on the performance of mobile payment services in Kenya. The study recommends that the Safaricom Kenya limited should focus on putting their products and services at the possible lowest cost so as to utilize all means in gaining a cost advantage.
Keywords: Cost Leadership Strategy, Performance, Mobile Payment Services.
Title: COST LEADERSHIP STRATEGY AND PERFORMANCE OF MOBILE PAYMENT SERVICES IN SAFARICOM KENYA LIMITED
Author: Phyllis Nyambura Mungai, Mr. Obere
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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