Abstract: Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society. Companies should undertake different CSR activities with an intention to make significant social impact but there can be another reason behind CSR activities undertaken by the companies. This paper highlights CSR Initiatives of companies like TATA, HPCL, SAIL, which includes facilitation of child education, immunization and childcare, plantation activities, creation of awareness of AIDS and other healthcare projects. CSR has become the need of growing business. CSR in India has gone beyond merely charity and donations, and is approached in a more organized fashion. It has become an integral part of the corporate strategy. Companies have CSR teams that devise specific policies, strategies and goals for their CSR programs and set aside budgets to support them. These programs, in many cases, are based on a clearly defined social philosophy or are closely aligned with the company’s business expertise. CSR Programs could range from overall development of a community to supporting specific causes like education, environment, healthcare etc.
Keywords: Corporate Social Responsibility- CSR initiatives, Challenges of CSR.
Title: CSR Initiatives of Selected Companies in India: A Study
Author: CHANDRAPPA.M
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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