Abstract: This paper identifies the influence that customer product specifications have on export performance of food processing organizations in Kenya. Employees of Production and Logistics department at Del Monte Kenya Limited formed the population of the study. Primary data was collected by administration of questionnaires to the target population. Descriptive statistics was used in analyzing the data, where summaries were made and conclusions derived based on the findings. The information is presented in the form of tables. The researcher found that product specifications have a negative influence on export performance, with stock age specifications and shelf life specifications having the most negative influence on export performance. The researcher therefore concluded that food processing organizations seeking to export their products should identify and serve markets in which customers present the least product specifications, since these specifications affect the volume of export sales made, number of markets served, and management of the organization have a negative attitude towards these specifications.
Keywords: Customer Specifications, Product Specifications, Export Performance.
Title: CUSTOMER PRODUCT SPECIFICATIONS AND EXPORT PERFORMANCE OF FOOD PROCESSING ORGANIZATIONS IN KENYA A CASE OF DEL MONTE KENYA LIMITED
Author: Esther Karuri, Margaret Oloko
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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