Abstract: Automobile industry is one among those spheres where manufacturing process involves a lot of people responsible for quite different production aspects. Thus, the implementation of a proper Customer Relationship System is a necessity. It can obviously help automate working process and make the interaction among dealers, manufacturers and their customers more efficient. Embedded CRM solutions prevent managers from lack of information and incorporate in one system data about buyers’ needs, desires and customer service. Manufactures and dealers get a full picture of marketing efficiency, clients’ involvement into different activities and outcome of the sale thanks to CRM systems. As a result, they have no difficulties to change the situation for the better making more revenues and leaving customers more satisfied. Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Hosted CRM, a web-based service, integrates the application service provider (ASP) model with cloud computing and is popular in small organizations without established CRM infrastructures. In-house SFA provides greater customization but is more expensive than hosted CRM SFA packages. Customer relationship management is not only pure business but also ideate strong personal bonding within people. Development of this type of bonding drives the business to new levels of success. Sugar CRM and Gold Mine are popular SFA products.
Keywords: Customer Relationship Management; SFA CRM SFA packages; Cloud computing; Application service provider (ASP).
Title: Customer Relationship Management (CRM) in Automobile Industry
Author: V. Ilango, Akshata.R
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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