Abstract: This study showed how satisfied Korean restaurant customers are with the setup of a full course meal in a traditional Korean way of dining. The variables considered in this research are the product quality, service quality, demographic profile of the customers, facility, and pricing, and how will they relate to each other for the customer’s satisfaction. The researchers came up with a conceptual framework having an input of Product quality, Service Quality and Pricing of the product. The process conducted was a survey of 100 customers in 5 different Korean restaurants in General Trias, Cavite, and the output was Customer satisfaction action plan on variables that need improvements and the perceived value between the price of the product and quality of service. Results showed that most of Filipino customers who have dined in this Korean Restaurants are not satisfied with prices, however they would be more satisfied if the restaurant improve their food, facility and service.
Keywords: Customer satisfaction, Korean restaurant, Filipino, General Trias, Cavite.
Title: CUSTOMER SATISFACTION IN KOREAN RESTAURANTS AMONG FILIPINOS IN GENERAL TRIAS, CAVITE
Author: Babierra, Paula Beatriz S., Morena, Sam Deaniel C., Ortiguesa, Jean Cyrille G., Dr. Jimford Tabuyo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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