Abstract: The Poblacion, Makati City is a well-known food and entertainment spot in Makati in which Latin themed restaurants are famous because of the unique foods they serve. The study assesses the customer satisfaction of the respondents which are the guest on the selected Latin Themed restaurant in Makati City. The study is quantitative in nature and the selected restaurant that is subjected to customer satisfaction are the El Chupacabra Restaurant, Pura Vida and Senor Pollo, there are 300 respondents for the study 100 each for the restaurant and uses survey questionnaire as the instrument of the study. The study uses the concept of customer satisfaction based on the 5 aspects such as reliability, assurance, tangible, empathy and responsiveness. The result shows that most of the guest of the Latin themed restaurant age 18 to 29, male with an educational attainment of college graduate and has a monthly income range of 20,000 to 29,999 pesos per month. Most of the respondents agreed on the statements when it comes to customer satisfaction in all off the aspects such as reliability, assurance, tangible, empathy and responsiveness. There is significant difference with the profile of the respondents such as age on both the tangible and empathy aspect and the educational attainment and monthly income with the tangible aspect.
Keywords: Customer Satisfaction, Latin Themed Restaurants, Reliability and Tangible.
Title: CUSTOMER SATISFACTION OF SELECTED LATIN AMERICAN THEMED RESTAURANTS IN MAKATI, CITY
Author: Belo, Ma Guillin Rose, Perez, Pamela, Mr. Ernesto C. Mandigma Jr.
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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