Abstract: Satisfying the customers is an essential element of the slimming industry for staying in business in this modern world of global competition. They need to satisfy and even delight the customers with the value of their products and services to gain their loyalty and repeat business. Customer satisfaction is therefore a primary goal of slimming service.
This study is focused on customer satisfaction of service quality in Slim-up center and examines the reality between customer expectations and satisfaction. This research attempts to search a better understanding of the relationship between service qualities attributes and customer satisfaction.
This study was conducted to investigate the customer’s satisfaction and study relationships between demographic profile and members’ satisfaction. The results of this study were very beneficial to all slimming centers, especially Slim-Up Center. It was submitted to the Customer Service and Marketing Department for improving its service, designing the right marketing campaign, and increasing the level of customer’s satisfaction.
In this era where technology is at the forefront of every industry, the evolving dynamics of fitness centers have expanded rapidly and providing satisfaction to the fitness center customers had become significant. This researcher state that in current age of technology, customer satisfaction is largely depending on customer service and infrastructure.
The study on customer’s satisfaction is significant since it is the best source of information for the company to improve services. Without exploring customer’s opinions about the services they use, it will be difficult for the company to be successful. Consequently, all companies in the service industry such as airlines, hotels, railways and other fitness centers, should survey customer’s satisfaction regularly and ensure that customer’s satisfaction and service provided gap being reduced to zero because it is an important factor in determining the company’s success.
This paper includes customer satisfaction questionnaire, tracking survey results and examines reports that turn survey data into useful information.
Keywords: Customer satisfaction, Slim up, Service, Customer expectation.
Title: Customer Satisfaction of Slim-Up Center in Bangkok
Author: ROY SUJIT KANTI
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
