Abstract: Electronic banking has gained attention all over the world after the massive adoption of technology and the development of information and communication technology. The electronic banking research also has been explored by many researchers but most of the customer centric studies addressed the issue of adoption intention of electronic banking. The post adoption studies in the area of electronic banking have addressed the customer satisfaction as a major concern. The context of electronic banking adoption different theoretical models has been used in the studies. However, the Technology Acceptance Model is widely used in adoption studies. Since customer satisfaction and adoption related factors are un connected in the previous studies it does not help to clarify the relationship between these factors. The present study attempts to examine and specify the relationships among the TAM constructs and customer satisfaction. The findings of the study support the anticipated relationship of the two factors Perceived Ease of use and Perceived Usefulness has significant impact on customer satisfaction. In addition the study explained customer satisfaction based on e service quality scale.
Keywords: Perceived ease of use, Perceived Usefulness, Customer satisfaction.
Title: CUSTOMER SATISFACTION WITH VIRTUAL BANKING: A STUDY WITH TAM
Author: Rajisha T.
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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