Abstract: Customer perception plays a significant role in helping a certain business improve and develop their overall performance, including their products and services. It also creates a balance of cost and benefit for the establishment involved. The study was conducted to determine how the customers’ perceived the marketing strategies of Le Don’s Garden. Specifically, it identifies if there is a significant relationship among the variables involved; and what marketing strategies can be recommended that can benefit the agritourism establishment, and industry. This study used descriptive design with previous Le Don’s Garden’s customers’ as respondents. A structured set of questionnaires was utilized as a data gathering instrument for this study. The researchers also made use of frequency, percentage, mean, and lastly is the chi-square, as a statistical tool. The current marketing mix strategies of Le Don’s Garden came out generally effective. However, the study also shows that the marketing mix strategy also influences the way the customers perceive the establishment, and what improvements must be applied and acted upon for the development of the business, and its marketing aspect.
Keywords: Customer Perception, Agritourism, Marketing Strategy, Agriculture.
Title: CUSTOMERS’ PERCEPTION ON LE DON’S GARDEN
Author: Bawar, Reona Mirajoy L., Codizal, Marion N., Sildo, Cathrine, Mr. Deogracias Esplanada
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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