Abstract: The transformation of personal banking, from branch to present day virtual banking, changed the way of banking and now within reach of the last customer with technology adoption in a big way. The internet banking services offer services according to the customer needs and requirements. The services offered by banks are one and same, and service quality elements and their performance makes the difference between any two banks. The customer satisfaction is important criteria for banks sustenance, this study analysed 248-customers opinion on internet banking services in Rayalaseema region, resulted Prompt response, security and Website design and ease of use are top three factors affected customer satisfaction. The customer characteristics gender, age, education, and income levels influence the customer satisfaction.
Keywords: Internet banking, Service performance, Customer Satisfaction, Demographics.
Title: Customers Satisfaction towards Internet Banking Services, (A Study Focused On Public Sector Banks in Rayalaseema Region)
Author: B. Raghavendra, P. Sravan Kumar
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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