DEMOGRAPHIC ANALYSIS OF CUSTOMER PREFERENCE IN USING ONLINE FOOD APPLICATIONS

Lynn Jasmine M. Tatoy, Jome Kenneth S. Senier, John Carlou B. Segura, Mr. Mario Luis Jamoralin

Abstract: Online Food Applications such as Food Panda and Grab Food have become some of the most downloaded applications in the Philippines. They are well known for the convenience they offer and their user-friendly system. The researchers aim to determine the demographic study of customer preference in using online food applications. The study is qualitative and used snowball sampling and online food application users. The researchers have interviewed 20 participants; the results show that participants ages 19-22 years old use online food applications because of their convenience and accessibility. Also, most of them agreed that discounts affect customers' decision-making in ordering. The results indicate that online food applications have increased due to the pandemic compared to the variables used in the analysis. The most critical aspect that has a significant effect on online food applications is convenience and restaurant choice.

Keywords: Online Food Applications, Customer Perception, Customer Preference.

Title: DEMOGRAPHIC ANALYSIS OF CUSTOMER PREFERENCE IN USING ONLINE FOOD APPLICATIONS

Author: Lynn Jasmine M. Tatoy, Jome Kenneth S. Senier, John Carlou B. Segura, Mr. Mario Luis Jamoralin

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 10, Issue 1, April 2022 - September 2022

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DEMOGRAPHIC ANALYSIS OF CUSTOMER PREFERENCE IN USING ONLINE FOOD APPLICATIONS by Lynn Jasmine M. Tatoy, Jome Kenneth S. Senier, John Carlou B. Segura, Mr. Mario Luis Jamoralin