Abstract: The objective of this research is to present a comprehensive analysis of the intensity of industrial competition, resource availability, business strategies (specifically, service strategy based on Tri Kaya Parisudha, innovation strategy, partnership strategy, and social media promotion strategy), as well as the performance outcomes of small and medium-sized enterprises (SMEs) engaged in the production of endek craft in the region of Bali. The study focuses on the population of SMEs engaged in the production of endek craft in Bali. Purposive sampling was utilized to choose 170 Bali endek craft SMEs managers/owners. The analysis technique used is descriptive analysis. The findings indicated that the level of industrial competitiveness encountered by endek craft SMEs in Bali was categorized as high. Similarly, the availability of the company's resources also falls within the high category. The implementation of the business strategy can be outlined as follows: the adoption of the service strategy based on the principles of Tri Kaya Parisudha demonstrates a high level of effectiveness, the innovation strategy is commendable, while the partnership strategy also exhibits a satisfactory level of performance. Additionally, the social media promotion strategy is deemed to be effective. Furthermore, the achievement of business performance has a considerably elevated level. Hence, it is imperative for SMEs in the craft industry in Bali to persistently diminish the level of industrial rivalry and augment the accessibility of company's resources. This approach would enable them to foster enhanced implementation of business strategies and ultimately enhance their overall business performance.
Keywords: industry competitive intensity, resource availability, business strategy, business performance.
Title: DESCRIPTION OF INDUSTRY COMPETITIVE INTENSITY, COMPANY RESOURCES AVAILABILITY, BUSINESS STRATEGY, AND BUSINESS PERFORMANCE IN ENDEK CRAFTS SMEs IN BALI
Author: Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, Ketut Subawa, Ayu Trisna Febrianti
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 2, October 2024 - March 2025
Page No: 159-169
Research Publish Journals
Website: www.researchpublish.com
Published Date: 07-January-2025
