Abstract: The main objective of the study is to investigate performance implication and determinants of business level strategies of some textile factories in Ethiopia. This objective is cascaded into specific objectives and addressed through the use of explanatory research design. The study used secondary data. The data was tested using different test statistics to make it suitable for analysis. The analysis of the data was made using linear regression model. The main findings of the study suggested that external environment related factors which have been captured by dynamic Environment and Environmental munificence and industry concentration are the significant determinant of the low cost position strategy for case company A. The differentiation strategy captured by the intensity of advertising is also determined by environmental munificence, dynamic environment and industry concentration for case company C. Advertising intensity elements of differentiation strategy can also be explained by low slack discretionary resources for case company E. Therefore, managers, policy makers and researchers had better to give an emphasis for the key variables elements that have a direct impact on strategy choice and use of textile factories in Ethiopia. In so doing, a well-integrated and coordinated set of commitments and actions need to be taken by policy makers and industry captains just to build the resources, capabilities and core competencies of firms through different intervention measures so that cost or differentiation advantages or both can be earned from the industry environment.
Keywords: Determinants, business level strategies, textile factories, Policy and Ethiopia.
Title: Determinants of Business Level Strategies: A Study with Reference to some Selected Textile Factories in Ethiopia
Author: Prof. K. Sambasiva Rao, Taye Amogne Kebede
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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