Determinants of Spa Popularity

VIKAS MOHAN, SHWETA KUMAR

Abstract: The term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Day spas are also quite popular, and offer various personal care treatments.

Keywords: SPA, SPA Resorts.

Title: Determinants of Spa Popularity

Author: VIKAS MOHAN, SHWETA KUMAR

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 2, Issue 2, October 2014 - March 2015

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Determinants of Spa Popularity by VIKAS MOHAN, SHWETA KUMAR