Abstract: This study is focused on the challenges faced by event organizers as they adapt to new trends in hospitality management during the COVID-19 pandemic. It discusses the transformative impact of virtual event platforms and marking a significant shift in how event is organized and experienced. A 4-point likert scale is used in the research questionnaire to be answered by the study target respondents which is event management professionals managing events during the pandemic. With a total of 100 respondents the results show the respondents’ demographic profile in the terms of their age, gender, and length of service. The study also identified that the respondents influence of emerging trends and the intensity of challenges confronted in planning promotion, and preparation.
Keywords: event organizers, hospitality management, COVID-19 pandemic, virtual event platforms.
Title: Discovering Emerging Trends and Challenges in Event Management in the Time of Pandemic
Author: Angelique N. Tasis, Larrylyn E. Berganio, Kervin Fritz P. Villaverde
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 2, April 2024 - June 2024
Page No: 202-215
Research Publish Journals
Website: www.researchpublish.com
Published Date: 01-June-2024
