Abstract: This paper describes the importance of Social Media for companies and brands.It highlights the need and requirement of companies to come on social media platform inorder to make their brands visible to mass audience.Data and statistics related to the power of social media clearly helps to understand the current scenario related to use of various types of social media tools- twitter,instagram,facebook etc.
Keywords: Social Media, Applications, Web based.
Title: Do Companies Around the Globe Need to Be Present on Social Media?
Author: Ms.Vaneet Kaur
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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