Abstract: Consumer behaviour is not static. It undergoes a change over a period of time depending on the nature of products. The change in buying behaviour may take place due to several other factors such as increase in income level, education level and marketing factors. In cooperative society, Profits are divided according to each member’s contribution to the collective output. Problems in cooperative farming include among others: lack of marketing skills, wrong planning, insincerity and dishonesty, illiteracy, lack of cooperation, overdue loans, insufficient capital, individualistic tendencies, absence of statistical data, Politics, Instability. The paper recommended that Cooperatives should be registered with the government to ensure better monitoring. There should be strict supervision of loan takers and they should be made to comply as necessary. The paper concluded that Cooperative societies are very beneficial for economic development and poverty alleviation. However, the inherent problems should be fought.
Keywords: Consumer behaviour, marketing factors, Cooperatives farmers.
Title: EFFECT OF CONSUMER BEHAVIOUR IN MARKETING OF AN ORGANIZATION PRODUCE: MARKETING PROBLEMS AND ISSUES WITH COOPERATIVES FARMERS IN EBONYI STATE
Author: LILIAN ORIEOMA GODWINOKOUBI, OKEYPRAISE CHIMA GLORY OBIAGERI
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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