Abstract: The main purpose of this study was to determine the effect of Corporate Social Responsibility practices on performance of commercial banks in Rwanda. Specific objective for the study was to; determine the effect of community involvement on performance of Bank of Kigali. The research used descriptive design and was carried out at Bank of Kigali located in Kigali City. The population for this study was 116 staff members involved in Corporate Social Responsibility. A total of 90 staff members were selected through random sampling that constituted the sample size for the study. The research study used a questionnaire as the data collection tool. Statistical Package for Social Science (SPSS) version 21 was used to generate both descriptive and inferential statistics. Descriptive statistics for the study were frequency distribution, percentages, mean and standard deviationwhich were generated through descriptive analysis. Inferential statistics for the study was Pearson correlation that was used to estimate the relationship between the study variables, and multiple regression which showed the amount of change in Bank performance that would be explained by the Corporate Social Responsibility practices. The study findings of the research were presented in form of frequency distribution tables, bar charts and pie charts. The study found out that there exist weak statistically significant positive relationships between; community-based activities and performance (r = 0.411, p>0.05). The study concludes that Correlation analysis results infer an average positive relationship between community based and organizational performance. The study therefore recommends policy makers should streamline environmental CSR initiatives to ensure their sustainability and enhanced future firm performance.
Keywords: Community-based activities, Performance of Bank, Bank of Kigali, Corporate social responsibility practices.
Title: EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICESON PERFORMANCE OF COMMERCIAL BANKS IN RWANDA: A CASE STUDY OF BANK OF KIGALI, RWANDA
Author: VINCENT GAHAMANYI, Dr. PATRICK MULYUNGI, Dr. JAYA SHUKLA
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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