Abstract: The study sought to establish the effect electronic communication has organisation performance. The findings of this study were useful to the management of WVK by providing highlights on how virtual operations have impacted organization performance. On one hand, the findings of the study have contributed to the body of knowledge in place in the field of virtual operations. Small medium enterprises can also make use of the study findings to improve their performance by reducing the number of physical locations and employees through virtual operations. The study focused on the resource based theory, dynamic capability theory, knowledge based view theory and complexity theory. The study adopted descriptive research design. The target population included 10 field offices with 258 employees in World Vision Kenya in selected counties. Stratified sampling technique was used to select respondents. 10 respondents were selected from each stratum with the focus being 10 counties. Closed ended questionnaires were used for data collection from the respondents. Data was analysed using descriptive statistics; measures of central tendency and measures of variability and inferential statistics which were conducted sing Pearson correlation and multiple regression models. The study concluded that virtual operations improve organizational performance especially in this era of technology advancement and cut throat competition in all sectors. Virtual operations impact business processes which in turn affect funding. Virtual operations improves efficiency ratio that is administration versus direct project cost, speed of implementation, lead time and operational costs. The researcher recommends that organisations should adopt virtual operations to leverage on the changing NGO world.
Keywords: Electronic Communication, Virtual Operation, Organization, Performance.
Title: Effect of Electronic Communication on Organisational Performance of World Vision Kenya in Selected Counties
Author: Doris Pendo Soka, Dr. Linda Kimencu
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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