Abstract: Organizational performance continues to be a primary concern for players in the hospitality industry considering the current competitive environment that hotels operate in. in as much as it is never clear to what extent a specific strategy adopted by an organization affects its long-term performance, firms still need to consider ways in which they can attain a superior strategic position in the industry. Previous trends within the hospitality industry have indicated major brands pursuing business format franchising as a strategy to attain a strategic position thus enhancing their organizational performance. This study sought to investigate the effect of financing in business format franchising on performance of Sarova hotels limited. The research adopted a descriptive exploratory research design where the focus was Sarova Hotels Limited. This study used primary which was collected using questionnaires that had open ended and closed ended questions. The primary data was gathered from the management staff from three departments across the hotel including operations, accounting and finance and marketing where stratified random sampling was used to come up with the sample size. The collected data was analyzed using quantitative techniques which included descriptive statistics and inferential statistics which were presented in tables, figures and reports. The findings of this study indicated that financing had a positive effect on the performance of Sarova Hotels Ltd. the study recommended that more hotels need to consider pursuing business format franchising strategy as a way of entering new markets
Keywords: Financing, Franchising, Organizational Performance.
Title: EFFECT OF FINANCING IN BUSINESS FORMAT FRANCHISING ON PERFORMANCE OF SAROVA HOTELS LIMITED
Author: Peninah Njeri Wachira, Dr. Linda Kimencu
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 11, Issue 2, April 2023 - June 2023
Page No: 402-408
Research Publish Journals
Website: www.researchpublish.com
Published Date: 22-June-2023
