Abstract: The purpose of this research was to determine the effect of government policy in corporate social responsibility projects on the performance of mobile phone service providers in Kenya. The study adopted a descriptive research design. The study had a target population of all the 262 staff in the corporate social responsibility department at Safaricom. The sample size of the study was 156 respondents. The study used both primary and secondary data Primary data was collected. Descriptive data analysis was employed in analyzing the data presented in the study. Ultimately, the research findings that good government policy corporate profit in companies for them to undertake CSR and community involvement in CSR activities was directed towards making appropriate recommendations for restructuring the CSR projects and practices, not only by the mobile phone service providers but also by all the corporate players in Kenya, towards making them more responsive to business needs of the corporations while enhancing their products and services amongst the population. In conclusion, CSR projects needs the joint participation of key stakeholders like the company, government and community for its CSR project performance.
Keywords: Government Policies, Corporate Social Responsibility, Performance.
Title: Effect of Government Policy in Corporate Social Responsibility Projects on the Performance of Mobile Phone Service Providers in Kenya
Author: Rachel Wambui Kiarie, Dr. Jane Omwenga
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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