Abstract: Growth is the most an important objective of each organization running, especially for a business making profit. Despite the efforts by organizations in Rwanda to be successful through exhibiting growth overtime they are still faced by a myriad of challenges which to some extent has slowed down their growth potential in terms of rate of expansion. As much as IAKIB has managed to grow overtime the rate of growth is still not impressive an indication that there could be some operational strategies challenges faced by the organization. The purpose of this study was therefore to establish the effect of operational strategies on organizational growth, case study of IAKIB Cooperative. Specifically, the study assessed the effect of marketing strategies, communication strategies and human resources development strategies on organization growth. The study used a descriptive survey design where quantitative and qualitative approaches to data collection were used based on a target population of 121 from IAKIB Cooperative. A sample size of 92 respondents was calculated using Yamane’s formula. Stratified simple random sampling technique was used in selecting the sample. Data was collected using questionnaires as the principal data collection instrument. Data was analyzed using Statistical Packages for Social Sciences (SPSS) software version 20 for windows with a significance level of 95% (α=0.05). The finds were presented in form of graphs and tables. The findings indicated a significant positive effect of operational strategies on organizational growth. The study recommended that IAKIB should organize training seminars, provide study leaves to the members, increase their advertisement on social media and ensure that the top management holds the highest academic qualifications. The findings of this study will be important to IAKIB Cooperative Management in strategic decisions making towards achieving cooperative growth, to the Government through expansion of cooperatives hence employment creation and to the academician through knowledge addition in the field of organization growth.
Keywords: operational strategies, Organizational growth, marketing strategies, Human Resource development strategies, communication strategies, IAKIB.
Title: EFFECT OF OPERATIONAL STRATEGIES ON ORGANIZATIONAL GROWTH: A CASE STUDY OF IAKIB COOPERATIVE
Author: Uwera Beate, Dr. Patrick Mulyungi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
