Abstract: In today’s world reverse logistics has been gaining more interest than ever to overcome government regulations and generate profit-making opportunities. Reverse logistics also includes processing of returned merchandise due to damage, seasonal inventory, restock, salvage, recalls and hazardous material programs, obsolete equipment disposition, and asset recovery. Kenya being a developing country faces a problem of dumping especially from the international companies. Most international electronic companies have a tendency to see the end-of-life products in developing countries as a waste stream not required to be managed. In this regard, this study seeks to determine the effect of adoption of reverse logistics on the operational performance of Bata Shoe Company. Specifically, the study sought to establish the effect of product returns, product reuse, and product repackaging as reverse logistics practices on operational performance of Bata Shoe Company. This study was based on institutional theory and the Resource-based theory. This study adopted a descriptive survey design. The target population were be the all the employees working at Bata Shoe Company. The study used a stratified sampling technique to select 61 employees in logistics, procurement and supply chain department in Bata Shoe Company. The study used primary data. Primary data was collected using a close-ended questionnaire. A drop and pick later method was employed to collect data. To ensure reliability and validity of the instrument, a pilot study was conducted. The researcher will edit the completed questionnaires for completeness and consistency. The data was then be analyzed using descriptive statistics. The descriptive statistical tools (SPSS Version 20 and Excel) helped the researcher to describe the data. Inferential statistics (Correlation and regression) were employed for analysis to test for a relationship between variables. The study concluded product returns, product reuse and product repackaging influenced operational performance of Bata Shoe Company to a very great extent. In addition, the correlation analysis showed that three variables; product returns, product reuse and product repackaging were highly correlated and therefore had the most significant influence on operational performance both independently and as a result of their interaction.
Keywords: Effects, Operational and Performance.
Title: Effect of Reverse Logistics on Operational Performance of Bata Shoe Company
Author: ELIAZAR KINYANJUI NJUGUNA, DR ASSUMPTAH KAGIRI
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Research Publish Journals
