Abstract: The environment in which the Kenyan flower firms operate has been subject to great turbulence. For the last decade has seen the collapse of many flower firms in Kenya which was attributed to poor organizational performance due to inefficiency, poor customer satisfaction, low market share, inadequate compliance to policies, low acquisition of skills and marginal profits. Production technology keeps changing and competition continues to become stiff for flower firms in Kenya to improve their organizational performance. Therefore, current study sought to investigate the effect of strategic leader’s direction on the performance of flamingo flower firm in Nakuru County, Kenya. A descriptive research design was adopted in the study. The target population was flamingo flower firm in Nakuru County, Kenya and the respondents included the 15 organization’s senior managers and 125 support staff. 94 respondents were chosen using a stratified random sampling method. For the primary data sources, the study used questionnaires with open and closed questions. The pilot study included 10 randomly selected respondents in the organization department and will not participate in the final study. A content validity test was used that ensured that what was contained in the questionnaire was in a form that the respondents could understand even without interpretation from the researcher. To assess reliability, the Cronbach alpha test was used, with the Cronbach alpha coefficient calculated from the data collected. The process of analyzing data in quantitative nature was done descriptively using means and standard deviations. Description of inferential statistics was done involving the correlation and regressions analysis that presented the way the variables related to one another. The study found that the strategic leader's direction, strategic control, strategic plans, and human capital development all have a significant impact on organizational performance. The study concluded that strategic leader's direction enables managers to provide a strategic vision for the organization or a portion of the organization, as well as motivating and persuading others to adopt that vision. The study recommended that the strategic leaders should be passionate about their roles that exceed finances and authorities together with the urge in achieving goals with strength and purpose.
Keywords: Strategic Leader’s Direction, Organizational Performance.
Title: EFFECT OF STRATEGIC LEADER’S DIRECTION ON THE PERFORMANCE OF FLAMINGO FLOWER FIRM IN NAKURU COUNTY, KENYA
Author: Sammy Kimani Njuguna, Dr. Kipkorir Sitienei Chris Simon
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 1, April 2022 - September 2022
Page No: 200-205
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-May-2022
