Abstract: Organizations operate in a dynamic environment. This has led to the formulation of strategies. The management teams aretasked with the responsibility of coming up with workable strategies that cushion the organization against the turbulence of the environment that they are operating in. The managers, therefore, have to establish suitable strategic choices to shield the organization against the environmental turbulence. Strategies are formulated to improve organizations ‘performance against the environment turbulence. The selected strategies may or may not lead to the desired results. The purpose of this study was to establish the effect of such strategic responses such as ICT integration, training, customer relationship management and strategic alliances on organization performance of cement manufacturers in Kenya. The research design for this study was a descriptive survey design. The target population was stratified into four strata (Top management, senior officers, low-level officers, and subordinate staff). As defined by Bryman (2016) a sample of 10% -30% of the target population is adequate which implies that a sample size of 70% of the population is adequate for this study. This constituted a sample size of 142 employees. Equally important is the fact that the researcher must use simple random sampling within the different strata. With this technique, the researcher had higher statistical precision compared to simple random sampling. Data were collected by use questionnaires. The questionnaires consisted of structured closed-ended statements. Data were analyzed by use of descriptive and inferential statistics. Descriptive statistics include mode, mean, median, standard deviation. Inferential statistical techniques like correlation and regression coefficients were used to draw a causal relationship between the various strategic responses and organization performance. Data was presented by the use of graphs, pie charts, and tables. A good response rate of 79.6 was experienced. The study found out that the strategic responses have a positive significance.
Keywords: Strategic Response, Training, Customer Relationship Management, Information Communication Technology, Performance.
Title: EFFECT OF STRATEGIC RESPONSES ON THE PERFORMANCE OF CEMENT MANUFACTURING COMPANIES IN KENYA
Author: Paul Kwalia, Dr. Muchelule Yusuf
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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