Abstract: Even as companies have learnt to squeeze efficiencies out of their manufacturing plants through concepts like just in time replenishment, statistical process control, and lean manufacturing practices, they still find that moving goods and services through several layers of their global supply chains is time consuming and costly. Supply chain management and its logistics has become one of the last borderlines that remain for conquering by most organizations in the present century. This cannot be done unless all managers and supervisors, irrespective of their functional orientation and current job responsibilities, fundamentally understand their supply chains and how their effective functioning flows right down to the bottom line. To succeed in an uncertain environment, firms must also respond to changing customer needs, and logistics flexibility is an important part of the response. The study aimed at establishing the effect of supply chain logistics functions on Customer Satisfaction in National Drought Management Authority – Kilifi. The study was guided by four specific objectives, to establish the effect of transportation on customer satisfaction, to assess the effect of warehousing on customer satisfaction, to determine the effect of inventory management on customer satisfaction and to analyze the effect of order processing on customer satisfaction. The researcher targeted 180 employees. A sample size of 54 employees was drawn for the study. The study used descriptive research design. Data was collected using questionnaires, analyzed and presented as a report. SPSS v 24 software was used for data analysis. Demographic, descriptive and inferential statistics was given in forms of tables, pie chart and graphs. The findings of the study revealed how supply chain logistics functions affect customer satisfaction since transportation reduces costs and drives efficiency across the whole supply chain.
Keywords: transportation, warehousing, order processing, inventory management and customers’ satisfaction.
Title: EFFECT OF SUPPLY CHAIN LOGISTICS FUNCTIONS ON CUSTOMER SATISFACTION IN KENYA GOVERNMENT PARASTATAL: A CASE STUDY OF NATIONAL DROUGHT MANAGEMENT AUTHORITY
Author: Jonah Zealot Majiba, Dr. Samson Nyang`au Paul
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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