Abstract: Globally, Organizations apply various competitive strategies to ensure their survival in turbulent environment and enhance their performance at same time to enable them acquire a competitive advantage over the others. The case is not different for emerging economies, specifically in the sugar industry where firms struggle to survive in the environment full of competing sugar firms. Using a sample size of 140 respondents, the study sought to determine the effect of unrestricted sourcing of sugarcane on the competitiveness of sugar manufacturing firms in Kakamega and Bungoma Counties of Western Kenya. The study adopted a descriptive survey research design. The target population comprised of 697 supervisory employees from the sugar manufacturing firms in Kakamega and Bungoma counties of Western Kenya.
Keywords: unrestricted sourcing, competitiveness, reforms, sugar sector.
Title: Effect of Unrestricted Sourcing of Sugarcane on the Competitiveness of Sugar Manufacturing Firms
Author: Eliud Munyovi Madioli, Dr. Willis Otuya, Mr. Fredrick Njehu Kiongera
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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